POP Product Paper

The stand presented in this application highlighted the presence of Turismo do Centro de Portugal in the 2017 edition of Bolsa de Turismo de Lisboa (BTL) at the Feira Internacional de Lisboa (FIL), with a 650 m2 implementation area and a 7-metre high construction. The stand had a common zone, labelled Central Square, with 450 m2, where plentiful entertainment and public presentations took place during the whole period of the fair, and 8 public access tunnels to the Central Square, where each region of Central Portugal ensured public information desks, and thousands of visitors crossed every day. Two rooms to hold meetings and receive private investors were also ensured, as well as technical areas for the stand’s audio-visual resources. All these rooms were constructed using printed honeycomb cardboard walls and ceilings. The whole structure was designed and produced to be assembled by fitting systems, safeguarding its greater sturdiness and, at the same time, cleverly conceived so that it could be assembled more quickly using an instruction manual. This was the first stand made in Portugal with such implementation area, and 100% recyclable construction features, produced in Hexaboard honeycomb cardboard and textiles printed with digital inkjet technology. The applicant company was accountable for every stage in the project: the structural technical design of the project in CAD system, pre-printing, printing, finishing, and implementation/assembly of the stand at the FIL. 2,400 m2 of hexagonal honeycomb cardboard were used and printed, in a total of 4.5 tonnes, as well as 1,200 m2 of textile weighing 300 kg. These materials were collected at the end of the fair by a recycling company, thus ensuring that each used material re-entered a circuit of environmental awareness, proving that there are new means of temporary construction, in which paper has a say in terms of cost and sustainable production. Supporting materials for the entry: Brochure with 3D stand images, Sketchups, 3D details of the fittings. Images of press sheets and cuts, plans, 3D with measurements, photographs of the stand at work.

Following the success of previous HLS Front of Store units Augustus Martin was called upon again to create and deliver the next unit Taking the initial scamp drawing from our customer, Augustus Martin utilising its in house design company Twenty22 created concept 3D rendered drawings for approval, this was so accurate to the scamp drawings were approval at round one of the presentation. We then involved the CAD/3D team to start prototyping the unit. As the unit was particularly big a lot of consideration had to be given to making the unit small enough to help keep TNT cost down yet simple enough for store staff to assemble and display. AM created a simple to follow instruction guide and video to help with the assembly.

ATC designed Re-board® stand in Euroshop exhibition in Dusseldorf (2017). Our challenge consisted of demonstrating the whole potential of the material Re-Board® through its differents transformations. We created a pop’up store underlined by various lights that played a key role in the enhancement of the material Re-Board®. All this, in order to transport the visitor in a tropical and luxury atmosphere. The aim was to create the environment of a real shop (with dressing room, chest of drawers, shelves, hanging rail, ...) Our artistic direction created the graphic pattern / design (based on a personalized trend book) and our product department designed the stand. The stand is huge and impressive, its size is 8 x 6,5 meters, and we transformed more than 320 square meters. We printed on white Re-board® and brown Re-board®, we varnished some furniture but not others. We played with the contrast between hidden edge of the material in one hand and visible edges. This material is perfect to design furniture for retail, point-of-sale advertising, interior layout, with creativity !
 

The Jameson High Impact Unit is a disruptive unit designed to hold 96 bottles with a footprint of 900mm square. Focusing on the Sine Metu Crest as the centre piece of the unit with a Jameson arched header over the unit for visibility in store. The display had to be strong and resilient to stay in-store for approx. 8-12 weeks and be capable of withstanding a lot of traffic and interaction. It was built using Reboard with a Reboard central column leaving access on 4 sides for 4 SKU’s and supporting the Jameson Crest header which houses 8 display bottles. Four brands are displayed, Jameson Original, Jameson Crested, Jameson Caskmates and Jameson Black Barrel. The design draws on the wood theme on the base resembling a pallet edging etc. Room for price points and tasting notes were also built into the structural and graphic design. It was very well received by our client and as importantly the stores and their clients.

The Red Bull Sugar Free campaign centres around the re-promoting of the Sugar Free variant due to the impending “Sugar Tax” on soft drinks in the UK. The campaign consisted of multiple items, ranging from front of store theatre to the shelf and counter top. The main part of the promotion was the Can Display. Red Bull requested an impactful, cost effective and easy to assemble unit that would really disrupt the shopper, educate and persuade. We created a free standing, stock holding display that answered all of the requirements from the client.
The unit packed into a flat pack that could be transported in small cars to be erected in various retail outlets. The unit was produced by screen overprinting Silver Mirriboard to replicate the can and elevate the brand in the retail environment.